Have you ever had that awkward silence with a salon guest?… If you ever find yourself feeling like you need the confidence that top stylists possess… Then this episode of the 100k hairstylist is for you…
Confidence is a skillset and you can totally acquire that skill with a little training and sweat equity.
Let’s understand that there is a cost to not dealing with this…
I have seen all types of hairstylists in the industry and the ones who are really making that money have the gift of confidence. But the shy and quiet ones often appear out of place and the customer can feed off it, taking it as a lack of skill and confidence in their craft. What most stylists who lack confidence do is ignore that they have the challenge and just make excuses for themselves and say things like “I don’t like to talk”.
Studies have shown that a successful hairstylist is made up of 80% confidence and 20% skill. Customers want and crave a relationship with the person who is doing their hair. They not only want to look beautiful they want to feel beautiful too.
The hard numbers are proof of this. Those with lack of confidence have low retail percentages, low retention numbers, less service dollars sold, and less tips.
Do not fret though if this is you, as a top 200 salon owner and coach, I have helped many of people on their path to becoming confident Hair Stylists. In this episode I share some of their stories with you so that you can jump start your journey to building confidence and your income!
Let’s get started…
- If you are perpetually stressed and anxious, you are going to be living in a depressed state. Everything in your life will feel like it is going wrong.
This is exactly what happened with one of my interns Nicole. She was always feeling like she couldn’t do anything right and her confidence took a direct hit.
- I’m going to let you in on a secret… for every negative thing Nicole said, we asked her to follow it up with something she is grateful for or that brings her joy. After this practice she believed more in herself thus helped her move through customers with more confidence.
You see as humans we experience a wide array of emotions. If you feel grateful and happy you will exude confidence to your customer. If you are bogged down with negativity your customer will sense this as unhappiness and fear.
- How do you avoid the latter? Know that you are completely in control of your feelings.In Nicoles case we reminded her by backing up any negative feeling with a positive one. For instance, If she said “I don’t like to talk” we asked what conversation have you had recently where you related to a customer? She would tell us how they talked about “both having a puppy”. Puppies put anyone in a good mood no? You see confidence is not something you are born with, it is something you create.
Retrain your thoughts…
If you say “I can’t cut short pixi cuts” instead say “I can totally cut a pixi cut with enough practice” get your ass on a mannequin and practice that cut 3 times. You’ll be amazed at how it turns out when you approach it with positivity.
If you say “I am not a sales person” when it comes to retail. Instead say “how can I help this person achieve their goals when styling through a retail recommendation” You will see retail fly off the shelf.
If you say “I have nothing to talk about with this person” instead say “what can I find to talk about with this person?” you can start asking questions about their life and find that puppy to relate too. You’ll likely see your retention percent go up because your customer will want to come see you again.
Practice, practice, practice my friends! Change your outlook on things and reap the rewards. I have seen this technique work for countless others and it will work for you too.
Now if you know how to shift your mindset to become a confident hairstylist chances are you may be feeling a little slow in the salon and what to learn how to fix. Check out my new free training that will help you get booked up and take your career to the next level.
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I’ll see ya soon friend.